Overview

The Digital Marketing Specialist leads the development and execution of digital marketing strategies with a primary focus on driving student enrollment and retention. This role manages paid and organic campaigns, oversees funnels and automation systems, and leverages AI-driven tools to enhance engagement and conversion performance. The ideal candidate brings strong experience in performance marketing, enrollment-focused outreach, and CRM-based lead nurturing.

Key Responsibilities

Digital Campaign Management

• Plan, launch, and optimize paid and organic digital marketing campaigns.

• Conduct audience research, refine targeting, and manage campaign performance.

• Execute A/B tests and adjust messaging, creative, and strategy based on results.

Paid Advertising

• Manage Meta Ads and Google Ads campaigns from setup through optimization.

• Implement retargeting and scaling strategies to increase ROI.

• Monitor platform performance and adapt to new features and best practices. Marketing Automation & AI Integration

• Deploy and manage AI agents to improve engagement and streamline marketing workflows.

• Build automated nurturing sequences and customer journeys.

• Integrate automation to support efficiency and improve conversion performance.

Lead Generation & Funnel Management

• Build and optimize funnels using Systeme.io and GoHighLevel (GHL).

• Manage lead capture, list building, segmentation, and nurturing.

• Drive improvements in conversion rates across all stages of the funnel.

Reporting & Analytics

• Track and analyze KPIs across all marketing channels.

• Prepare clear performance reports and use insights to guide strategic decisions.

• Maintain accurate tracking and attribution across platforms.

Cross-Functional Collaboration

• Work with creative, sales, and operations teams to align marketing initiatives.

• Ensure consistent messaging and brand alignment across all campaigns.

• Support internal teams with marketing insights and campaign data.

Qualifications & Requirements

• Proven experience in digital marketing with a strong focus on paid media (Meta Ads and Google Ads).

• Demonstrated ability to drive traffic, engagement, and lead generation.

• Experience in student recruitment, enrollment marketing, or education-sector outreach (strongly preferred).

• Experience managing funnels, automation, and CRM workflows.

• Strong analytical skills with the ability to interpret data and optimize accordingly.

• Ability to work independently and collaboratively in a fast-paced environment.

• Excellent communication, organizational, and problem-solving skills.

Required Tools & Platforms

• Meta Ads Manager

• Google Ads

• Systeme.io

• GoHighLevel (GHL)

• Canva

What we offer

• Competitive salary

• Major medical insurance from day 1

• 3 additional days of PTO (in addition to statutory vacation)

• Growth and development opportunities within a rapidly expanding team

• Mentorship, learning, and training programs

• Monday-to-Friday, hybrid job