This e-commerce platform enables artists, creators, and small businesses to launch their own online stores with ease. From apparel and prints to jewelry and custom goods, the platform focuses on empowering independent sellers through accessible tools and intuitive design. As their user base expanded, the need for updated technology, new store themes, and a refreshed platform experience became critical.

The Challenge

• Generate new and attractive e-commerce themes for the platform

• Redesign the main website for a modern and improved user experience

• Increase customer adoption by offering a wider and more diverse theme library

• Build and refine new pricing program functionalities inside the platform

Foundations with Necodex

During the discovery phase, we collaborated closely to evaluate the existing architecture, design limitations, and development workflows. This foundational analysis helped identify gaps in:

• Theme scalability

• UI consistency

• Technical stack supporting the creator tools

We established clear goals for modernization, improved performance, and the creation of a more robust theme ecosystem that would support thousands of online stores.

Our Solution

Our development hub in Hermosillo expanded its capabilities by incorporating two Full-Stack Developers, additional mid-level engineers, and a QA specialist to support the project.
 Through this expanded team and close collaboration with the main technical group in the United States, we strengthened the platform’s foundation and delivered:

• A rejuvenated and modernized design system

• A significant expansion of the theme library

• Enhanced platform stability and performance

• Smoother deployment processes and higher development velocity

These improvements contributed to a more powerful and competitive experience for creators looking to build and customize their online stores.

The Results