This AI-driven company specializes in consumer insights and text analytics, using advanced artificial intelligence to analyze unstructured text such as survey responses, comments, and social media conversations. Their platform enhances qualitative research by enabling organizations to better understand customer feedback, brand perception, and audience sentiment.

The Challenge

• Convert business requirements into structured technical requirements

• Increase the development team’s efficiency and alignment

• Maintain focus on core tech goals while managing complex product needs

Foundations with Necodex

To understand the company’s needs, we conducted several discovery sessions with their core leadership team. Through these sessions, we:

• Mapped out gaps in product ownership

• Communication flow

• Requirement translation

This allowed us to define the exact leadership profile needed to support the engineering teams and drive clarity across the organization.

Our Solution

We identified and placed highly specialized Product Engineering Managers with strong AI and product leadership backgrounds.

These leaders became responsible for:

• Organizing

• Prioritizing

• Translating product requirements into technical tasks

With this, the engineering team could stay focused, aligned, and efficient while never losing sight of the overall product vision.

The Results