Has it happened that you try
many times to understand something and even though you read it, you can’t? But then you see the same information in a more visual way and finally it’s the opposite?
That’s because a plain text is not the only way that exists to explain something. As a result, graphic representation comes as a very dynamic communication tool and useful technique to solve problems in a more creative way.
It consists of manipulating ideas through drawings with the intention of understand them better, define objectives, identify problems, discover solutions, simulate processes and more.
- Observe: Absorb visual information.
- Reflection: Select and group through the relationships between the elements.
- Idea: Interpret and manipulate to discover new patterns.
- Create: Time to design, show it!
- Activates the attention.
- Encourages autonomous research.
- It facilitates the understanding of concepts.
- Trains the extraction of fundamental ideas.
- Develops the capacity for synthesis.
- Strengthens thinking skills.
- Organizes the contents.
- Powers creativity.
- Cultivates the aesthetic emotion.
- Contributes to motivation.
Seems like 80% of our brain is designed to assimilate and process images in such a way that when applying Design Thinking facilitates the exposure of information when words are not enough, unleashing shared processes of thought, dialogue, design and action.
“A picture is worth a thousand words.”