Visual Thinking —Thought and Visual Communication—


Has it happened that you try many times to understand something and even though you read it, you can’t? But then you see the same information in a more visual way and finally it’s the opposite?

That’s because a plain text is not the only way that exists to explain something. As a result, graphic representation comes as a very dynamic communication tool and useful technique to solve problems in a more creative way.

Visual Thinking?

It consists of manipulating ideas through drawings with the intention of understand them better, define objectives, identify problems, discover solutions, simulate processes and more.

The Process

  • Observe: Absorb visual information.
  • Reflection: Select and group through the relationships between the elements.
  • Idea: Interpret and manipulate to discover new patterns.
  • Create: Time to design, show it!


  • Activates the attention.
  • Encourages autonomous research.
  • It facilitates the understanding of concepts.
  • Trains the extraction of fundamental ideas.
  • Develops the capacity for synthesis.
  • Strengthens thinking skills.
  • Organizes the contents.
  • Powers creativity.
  • Cultivates the aesthetic emotion.
  • Contributes to motivation.

Seems like 80% of our brain is designed to assimilate and process images in such a way that when applying Design Thinking facilitates the exposure of information when words are not enough, unleashing shared processes of thought, dialogue, design and action.


A picture is worth a thousand words.”

Laura Salazar Ramirez

Laura Salazar Ramirez

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