Although before the coronavirus, online buying, and selling methods were already gaining popularity, the arrival of the pandemic accelerated the settlement of these cyber behaviors and turned them into a new lifestyle for most people, where even those who had never in their lives ordered services and products online (mostly seniors) started their first purchases in 2020.
This sudden change of habits has generated a big question:
What is the future of eCommerce predicted to look like after covid?
As you may know, or perhaps have found yourself in one of these situations, the pandemic led businesses that failed to adapt to the new circumstances to lose revenue, but it also spurred others to innovate and generate even more profit.
So, as the pandemic gave an unexpected twist to our behavior, let’s now look at the possible changes that the next stage of eCommerce’s future will bring:
- Online shoppers will no longer only electronically request services or products from their own country or a neighboring country as in the case of Mexico to the United States but will increase purchases requested from other continents.
- Online stores will see an increase in wholesale purchases.
- Digital payments will surpass cash payments.
- People will buy more products that are environmentally friendly and also handmade.
- Due to the high demand for emerging online stores, eCommerce that will have the best exposure and response will be the ones that manage a good marketing strategy.
- The cost of electronic ads will increase due to a large number of competitors.
- The strategy most used by brands will be omnichannel, where different communication channels will be used simultaneously.
What factors define this future?
The fact that eCommerce is at its peak due to the various restrictions that have been handled by the pandemic: travel cancellations, bans, closures. All these consequences have led us to go online and live a more virtual life. Some other more pointed causes are as follows:
- The fact that supply chains are under pressure.
- The almost forced change in people’s behavior.
- The fact that millions of consumers stopped going to their physical stores and started shopping online.
Our recommendation for your eCommerce?
Focus on providing solutions to users instead of just showcasing your brand. Surely you have entered Amazon, and although many users are indeed married to a particular brand, most do not search by the name of these companies but by the name of the product they need, having as a result several options from all the competition.
Therefore, although many users, despite being married to a brand, as soon as they have the option to buy products, they go for the one with the greatest benefits.
Are you planning to improve your eCommerce strategy or have you decided to start one? If so, don’t hesitate to contact us, we can help you with both the strategy you need and the development of your eCommerce.