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App Optimization

What is App Store Optimization?

As the term SEO that stands for Search Engine Optimization refers to the method to rank higher on search engines like Google, ASO stands for App Store Optimization and refers to how to rank better on those app stores. Now you may think that both are really similar, and yes, but with SEO the main objective is to rank higher so your website receives more visits and more conversions. With the ASO the objective is to rank higher so your app has more installations.  To achieve this goal, some steps

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